Of all the transform planned to own launch, Segal notes you to definitely Ruby possess fundamentally removed Ashley Madison’s well-identified, controversial slogan: “Life is Short. Have an event.” Said Segal, “It had been a restricting label which is out-old and you may will not keep in touch with the fresh new wide variety of relationships people look for to the Ashley Madison. Next to forty-five per cent your members is actually unmarried, more than 50 % is attached and generally are selecting an effective many knowledge.” The guy extra, “If you are kept true to the roots, Ashley Madison must progress, build, and you will attune in order to modern sexuality when you look at the 2016.” Hence apparently, includes (but is not restricted to) having an affair.

As of Tuesday, the new tagline for Ashley Madison reads “Find Your Moments,” amerikanska Г–steuropeiska heta kvinnor and rather than its signature wedding ring icon and “hush” imagery, users will now see a “modern, discreet wordmark” as the brand’s logo. And on paign and series of television advertisements, slated to air in the U.S., U.K., Australia, and Canada. If you’re, you know, curious, you can check out a preview of the ads here.

“Anybody head to Ashley Madison to get cause, butterflies, and the fresh new feel,” Segal informed me. “Ashley Madison embraces unlock-minded and you may adventurous people from every stroll off lifetime. Hopefully our very own the strategy links with folks and you will reflects what they are finding after they get in on the Ashley Madison people.”

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